Hitting Deadlines
What would happen if you decided you were actually going to hit all your deadlines? What if no one had to wonder if you were actually going to deliver when you said you were going to?In the Creative Dept, deadline mistrust is about the worst thing we can do. It really should be this way for every department.
When a video bumper doesn’t get produced check out what happens…
Video deadline gets missed…the bad news is delivered from the Video Editor to the Communications Director (in our org chart)…the Communications Director passes the news on to the Creative Pastor…the Creative Pastor sits through a meeting with the Executive Pastor or Lead Pastor and has to explain why the deadline wasn’t met…the missed deadline creates a sense of mistrust between parties…now things that shouldn’t be questioned are being questioned (what else is getting missed?)…the emotional energy it takes to not think about what else is missed doesn’t get used for more productive efforts…we’re not as productive or efficient as a church…we don’t create the optimal opportunity to hear about Jesus because we’re wasting time and energy…we’re not being good stewards for what God has given us…
Think this is a little dramatic? That might be the problem.
Of course, it doesn’t always play out like this, but the daisy chain is real whether you think so or not. Missing a deadline has the potential to send ripples so much further out than we realize.
Do the little things and communicate all along the way. It can only help.
Larry Hubatka, Creative Pastor
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