If you ask me, it makes very little sense to jump in your car and to start driving if you have no idea where you’re going. Where do you start? How different would you prepare for a cross-country trip versus a 2-minute run to Chick-Fil-A for a Cookies and Cream shake (love those, love my washboard abs)? That’s what it feels like when you have no idea who your audience is.
When you take the time to find out who you’re serving, ministry gets easier, trust me.
It probably sounds so intuitive, “What do you mean figure out who you’re serving? How can you not know who you’re serving?� Well, you can. Here’s what it looks like at the student ministry level.
You’ve got a history in student ministry, and more than that, you used to be a student. So you obviously know what’s hot and what’s not, right? Wrong. Don’t assume anything. I’m 30 years old and that puts me 12-18 years removed from some of these students. I can pretend that everything I like is still hip and students love all the same things, and some of it might be true, but that’s a big risk to take. Or, I could actually do what it takes to learn who I’m serving. I could get to know my audience.
What influences students today? What’s important to students? Where do they spend their time? How do they spend their time? Who is speaking into their lives? Do you know who “Mims� is? And do you know why he’s hot? What’s a “dime bag�? Are guys still wearing girl jeans? Just some questions that we should probably have answers to in order to have a handle on the world our students live in.
The scary thing is most of us know about something young and trendy like myspace.com, and we think that’s enough to bring us up to speed. It’s not. Don’t quit learning about your audience, just because you know something about them.
How do you do it? At Elevation we try to creatively build the education process into our program. We realize stats are stats, maybe they apply to our students, maybe they don’t. But no one knows our students better than our students. So we try to capture all the data we can directly from them.
For example, we try to get creative in how we survey students to collect data. We ask a couple questions on paper every week at the front end of our middle school service and use the survey as a registration for a weekly raffle. It’s not the only way, but it’s been a creative way to ask things like, �What’s your favorite website?� or “When was the last time you did something nice for someone else?�
If we’re strategic and creative about how we ask and what we ask, we prepare ourselves better to serve the very audience we’re getting to know. After all, if most of them aren’t athletes, why would I constantly use sports illustrations? If half the students in your particular ministry are tech geeks, it would probably help if you could carry on a basic conversation about that.
When you know your audience, it helps you makes decisions with an educated perspective. And we don’t have the time to waste doing things with mediocrity that we should be doing with excellence.
Larry Hubatka, Student Pastor
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